Why is web development and design important for your business or e-commerce website?
It only takes 30 seconds or less for a viewer to determine whether they want to buy from you or not. Some readers only take 6 seconds to decide if they are going to get your services or buy your product. These results show that first impressions are important. It was right when they said, “The first impression is the last impression.” This is why, web design and development are very important for your sales and conversion.
There are more than 300000 businesses in Ireland and about 5 million internet users in the country. There’s always going to be enough room for businesses to create a website and capture their target audience.
In this article, you will find out everything that you need to know about web development and design if you are a business owner.
What is web design and development?
Most people get confused with these terms. They almost sound the same, don’t they? Well, it depends on your point of view. However, if we have to make a distinction, web design is how your website looks, while web development is how your website functions and performs.
If you have a website, web development and design are important for your business. If the customer will not have the best experience on your website, how can you expect them to get your services? Of course, they will not.
That’s why, you need to invest in this thing. And for that, Softech Ireland is the best company you can go for.
How does web design get more sales and conversions?
So, how does web design help you earn more money? There are multiple factors to it. From hooking the audience to using sales psychology, web design and development hold an important position in your digital marketing strategy.
Hook your audience
One research showed that 60% of the buyers who visit the websites with the intent to buy take only 30 seconds to make a decision. Another statistic from the same research showed that about 6% of these take only 5 seconds to decide if they are buying from you or not.
Might seem like a small number. However, imagine 1000 people coming daily with the intent to buy from you. 60 of these people only take 5 seconds to make a decision. 60 buyers checked off of your list because your website is buggy, not user-friendly, and difficult to navigate.
You don’t have to lose sales like this. Design your website in a way that will hook your audience.
Pro-tip: If you are selling products, you can use 3D product animations to hook your audience. , you can also make a reactive website the engage the reader.
Have a nice time
Your website has to be user-friendly. If it is too difficult to navigate, loads slowly, and doesn’t work on certain devices, your readers will run away like they saw a ghost on your website.
Your website should be like a sunny day in Miami Beach.
Action step: You should include both dark and light modes for your website. This way, those people who prefer either of the modes can choose and browse freely on your website.
Some sales psychology
Your website, especially your landing page, should be designed in a way that uses principles from sales psychology. That is why, creating a landing page with careful consideration of how your users behave is very important.
That is why, you should study your competitors and see what they are doing, and if that is working for them. If they are getting sales, you can use their model.
Remember, a web designer should be working closely with your sales and marketing team. This ensures that they will have the essential data about the target audience and will optimize the website for maximum engagement, sales, and user experience.
To-Do list for web design
There are many things you have to ensure concerning web design.
Speed matters
Imagine clicking a link and sitting for a few seconds until the page loads. What a turn-off, right? Internet users don’t like to wait in this fast-paced world. They want everything quick. If they don’t get speedy service from your website, the worst will happen. What?
*gasp*
They will go to your competitor.
Because your website is slow, you have lost a sale. Not cool!
Make sure you have done speed optimization.
Works everywhere
Your web developer has to make sure that the website is responsive. Now what does it mean? It means that your website should work on every device your user has. It should work and look fine on a mobile device, desktops, laptops, and tablets.
If there is even a single bug on a single device, it leads to a bad impression. You don’t want the reader to take you as a low-value person, do you? Your brand is of high value, and such brands don’t have these little bugs on websites.
Pro-tip: Optimize your website for mobile phones first. Maximum users come from mobile devices. If UX/UI is bad on mobile phones, this is a deal breaker.
Easy to navigate
Your website’s structure should be easy to navigate. Make sure that whatever the user is coming to find, they get it. Divide content into categories, and make sure there are subcategories if needs be.
For example, if you are a pet store owner, make sure you have categorized items for different pets. And with every single category, there should be subcategories like beds, leashes, toys, etc.
What ranks more, sells more
All of your efforts are in vain if your website isn’t visible. And your website’s structure is important if you want to optimize it for SEO. Make sure your web developer has done the job right. What ranks more, sells more. Make sure more people land on your website. Only after that, the rest of the hard work can translate to conversions.
Our Web Design in Limerick, Ireland
Web Design in Limerick – Most web design firms will claim to be affordable and many are but is their work the work of professionals or amateurs? Quality work at an affordable price is a tricky thing to achieve for any industry, and even harder for web designers.
Creating low-cost websites is not only a living, it’s a passion! SofTech Ireland is an affordable web design firm willing to go the extra mile to satisfy every client. Our website creation experience is as vast as our creativity. With some of the most affordable web designers around, SofTech Ireland can offer you a low-cost website with a professional flare in Limerick, Ireland!
Finding cost-effective designers can be a hassle, so why not let SofTech Ireland use their professional web designers to create a wonderful web presence you can be proud of, all for an affordable price?
Let SofTech Ireland be your one-stop, low-cost website design firm in Ireland. Even the most affordable web designers have their limitations. None can compare with SofTech Ireland for professionalism at the lowest prices. The cost of a website design doesn’t have to compromise the quality.