Nowadays, we continuously see how most companies and businesses are stepping towards the creation of a digital marketing plan for their growth and prosperity. The above differences also shed light on the importance of digital marketing If social media marketing is wisely and correctly used by the business, it can create its presence and identification in the online world, as well as the society. Primarily, the posts on a social media page for a business highlight the interesting aspects of company culture, as well as notable features of their products.