Having more leads and sales for your business is a nice thing, but that cannot happen if you are not working as per the latest effective SEO strategies. Google is an ever-changing landscape. And it is hard if you don’t catch up to the changing trends. This can overwhelm a lot of people. But don’t worry, we will discuss some effective strategies that will help you rank your website in 2024.
And you don’t have to be an SEO nerd to know this basic stuff. If you are a startup and want to work on your website’s ranking, you should employ these tactics. Do this, and the customers will start lining up in front of your door (and for good reasons 😉 )
Ready to rule the rankings in Ireland? Start reading NOW.
Effective SEO Strategies in 2024
SEO might seem like technical stuff. And because of that, most people get intimidated and don’t even give it a go.
If you are thinking I was going to claim, “Oh, SEO isn’t technical.” You are wrong! SEO is technical. However, your thinking that you can’t be technical is a limiting belief.
When push comes to shove, you will find out that you can have a knack for these technicalities of the world of digital marketing.
Anyway, don’t worry, this structured article will give you a heads-up on what you should know about strategies that can take you from 0 to rank 1.
User Experience matters a lot
Google changes its algorithm more than 500 times a year. This can range from major updates to minor changes. Most of the time, website owners get anxious about these changes.
“WHAT IF THIS HITS MY WEBSITE?”
Well, there’s one strategy that can save you from about 60% of these changes for sure. And that is taking care of UX or User experience.
You made a website for the user or the visitor. If your website is not compliant with what your readers want or doesn’t make their lives easier, your website ranking will go down.
The site should be easy to navigate, and it should load quickly. If your website’s structure is confusing, or it takes too long to load, your visitor will go away.
Also, implementing unique elements like 3D, or making a reactive website can help you enhance UX.
Interlink like a spider’s web
How does any search engine work? The spiders or the bots will crawl websites and index them. Let’s name this spider Alex for the sake of discussion.
Alex is roaming the websites and works overtime to make sure the users find helpful content.
However, there’s only so much poor little Alex can do. There are times when it cannot weave webs to crawl more pages.
You have to make his life easier by making pages on your site easier to find. But how can you do that?
You can do that by interlinking the articles. Research shows that by doing this, different users increased their post’s performance by 76 % after using the strategy.
Relevant content matters
It doesn’t make sense if you are writing about SEO in an article that speaks about video games. Also, even if you write about SEO, it doesn’t make sense if you are talking about how to do local SEO in an article that speaks about effective SEO strategies. Would it?
You have to stay to the point and relevant when you are writing for the user. People don’t have time. And worse, their attention span gets shorter and shorter.
Hence, the more relevant and rewarding your content is to the user, the more they will stay. And the more they stay, the more Google will reward you by boosting your ranking on page 1.
Convert your dull blogs into engaging videos
Nobody wants to read these days. People will always prefer visuals. The popularity of movies like The Lord of the Rings, Harry Potter, and famous TV series like Game Of Thrones in comparison to the books is always more.
Similarly, the masses will want to look more towards visuals rather than reading long paragraphs of text.
The human brain processes visuals 60k times faster than text. That is why, research has revealed that video content increases page retention and visits up to 41%.
You can also leverage the traffic from YouTube and other video streaming platforms.
And you don’t have to write the scripts from scratch. Repurpose the research you did to write the blog and convert it into a highly engaging video.
Get discovered by Google discover
Google’s discovery page is another great tactic to drive more traffic to your website. While we don’t know how the search engine decides which page will get featured in the discovery, we know that if your content is fresh, valuable, and of quality, users will like it more and you will get discovered more.
To get into this featured section, you can provide highly valuable content to your audience. Covering the latest news and trends about your niche is a great way to do this.
Update your website regularly
While posting new content is always a plus, updating your existing content will greatly boost your rankings. This gives Google a signal that you are working on your website, keeping it fresh and relevant for the users.
This positive signal helps you with boosting your rankings.
Go long-tail for a longer reach
Most businesses go for the main keywords. For example, if you are writing about pet accessories, you cannot focus on a main keyword like “pet accessories” and hope to rank on it easily. This strategy won’t work
Let me tell you what will.
Instead of going for such a major keyword, you should go for long-tail keywords or keyphrases like “best pet accessories in 2024.”
Such keyphrases are relatively easier to rank.
Conclusion
These were some of the effective SEO strategies that will help you get rid of your inbound leads and sales problems in 2024 by boosting you closer to page 1. After all, what’s worse than getting ignored by the girl you love? Yes, it is getting buried anywhere other than Google’s page 1.
Employee all of these strategies effectively and kick your SEO worries goodbye. Trust me, there’s nothing sweeter than those inbound leads coming with the intent to buy your product or services.
P.S. We keep everything clean
SofTech Ireland (An Ireland SEO Company) provides trusted and affordable SEO services in Ireland. Our work is fully transparent, and jargon-free, and we educate our clients in best SEO practices.
SofTech Ireland is a strictly white-hat SEO firm and we have no qualms about explaining every move we make! We know that what we do falls within the realms of the search engines guidelines and is the best way to help your site and SEO succeed in the long run.
Call us for your SEO Project at 016855596Â and or email us at info@softechireland.ie and we’ll see you inside.