Do you know that you can cut down your costs on marketing by 32 % using social media marketing services? The best way to conquer the customer’s heart and the fastest way towards brand recognition and awareness is to penetrate the market through social media.
Social media marketing is one constant in digital marketing space that you cannot ignore at all. Whether you work B2B or B2C, you have to have a presence on social media platforms.
There are nearly 4 million internet users in Ireland. If you are ignoring social media, you are refusing cheap and quick access to a market of 4 million highly active users.
This should be enough to get you interested in why your business in Dublin has to be a force to be reckoned with on platforms like YouTube, Facebook, Instagram, and X.
Let’s see why SMM is so important, what are current trends, and why you need an SMM agency RIGHT NOW.
Why is social media marketing so important for your business?
Market segmentation is a crucial thing when devising and implementing a marketing strategy. People pay a lot of money to find out their ideal customer avatar and find groups where their customer hangs around usually.
Multiple social media platforms catering to different customer avatars is an instant segmentation done for you already.
While the market segmentation problem is solved, you will be amazed to see how easy social media marketing is for your pocket.
But there are a lot of other reasons you should be jumping towards this marketing method. Let’s have a look.
More exposure – Brand recognition
People come on social media with an intent. They come to get entertained and usually interact with posts that find their attention. Now multiply this with different platforms like Instagram, YouTube, Facebook, and WhatsApp available at your disposal.
This immediately translates to more exploration and brand recognition. If you have the right social media strategy, you can penetrate the market, and have a place in your customer’s heart from the get-go.
Boosted ranking
Recent SEO trends suggest that you cannot even imagine ranking your website in the long run if you do not have a solid presence on social media.
Other than that, more traffic is generated from these platforms helping your website get that boost that you desperately need.
Hence, you can leverage the cheaper social media advantage to boost your investment you have done on SEO.
Target your audience
With the right content marketing strategy, your voice on social media is heard from the right people. These are the people that are interested in your product or service and are eager to buy.
People come on social media more often. Hence, if they follow you, it becomes a lot easier to take them through the entire customer’s journey and convert unaware people into hot buyers who will through their money at you.
Earn your customer’s trust
Because your customers know you from social media and have interacted with you for some time, they can finally trust you, and at least consider buying from you.
If you have provided them value, you have gained something invaluable in today’s day and age, you have gained their TRUST.
For example, the recognized sales trainer Jeremy Miner claimed that he got 4000 leads alone from his Instagram reels.
This can be you too.
Trends in social media marketing that work in 2024
While you know about the basics of social media marketing, it is important to be aware of the latest trends before you devise a marketing strategy on social media.
Here is a brief overview of what you should know.
AI for customer service
AI is the next big thing. You can integrate it with your social media too. However, most people don’t know how to do it the right way.
Most businesses use AI for productivity, devising content plans, writing scripts, and creating images. However, this won’t translate to profit, not as much as you would want though.
Studies showed that those businesses that implemented AI for customer service saw a 25% hike in their revenue. Chatbots also increase engagement and help you get better rankings on platforms as well.
Stay away from TikTok
TikTok was the best thing if you wanted to go virtual without much effort. All you had to do was post content regularly. This might be true if you are living anywhere else in the world.
However, relying on this platform will not help you if your target market is in the USA. Their government will ban this platform in the coming months, rendering a lot of people unable to sell and show their content in America.
Keep it entertaining
People come with the intent of getting entertainment on social media. They keep scrolling like zombies, in hopes of finding something that catches their eyes and keeps them hooked for some moments of joy in their mundane lives.
If you want to make them aware of your brand, keep your content entertaining, even if it is an ad.
You can use 3D product animations to instantly hook their attention as these animations have proven to boost CTR up to 50% and sales conversion rate up to 86%
Why?
Because that’s entertaining content.
You can use memes to entertain your audience while keeping it relevant to what you do. This increases engagement and lets your customers open up to you
You need a social media marketing agency NOW
Running a business is no joke. People might claim that ditching the 9-5 and working on your business gives you the freedom to do whatever you want.
While that’s true, people fail to realize that it takes a lot of time to take your business to that level where you can chill in the Bahamas while your business is printing money for you.
Now add the burden of social media marketing to sales, customer experience, and the service that you provide. Doesn’t look good for an already stressed-out person, does it?
What if I told you that you can still chill in the Bahamas while your SMM runs on autopilot?
You can hire a social media marketing agency right now for their services, let the experts work their asses off to guarantee you the results while you do other important things, like enjoying a vacation 😀
Hire an agency RIGHT NOW.
Why You Need Our Services
Our staff have years of professional experience with effective SEO and Social Media Promotion, and we are confident we can find the perfect solution for promoting your business.
We provide you with industry-leading service. If you see that everything is not exactly what it should be, we’ll refund your purchase as soon as possible.
This process ensures that the likes are voluntary and completely real. We aim to provide you with real people, for successful Facebook marketing.
Contact us today to start skyrocketing the popularity of your products and services in your industry! Call us at 016855596 or, email us at info@softechireland.ie, or visit our website, SofTechIreland.ie for more info.